Tony Morrison
Deputy Chief Instructor
Training Team Director
Young Warriors Director
A global alliance. A shared commitment.
Become a
Krav Maga
Alliance Affiliate.
Join a global community of Krav Maga professionals committed to helping you succeed. Strengthen your training, build your school, and connect with experienced leaders and fellow affiliates who share your drive to improve.
Become an AffiliateExplore KMA Connect
Founded by John Whitman
7th Degree Krav Maga Black Belt · International Director
130Affiliates worldwide
1,500+certified instructors
500+training videos
3,500+lesson plans
BETTER TRAINING.
STRONGER SCHOOLS.
TOGETHER.
United by a Mission.
Built on Experience.
Our mission & history
Help people become safer, stronger, and more capable—and help the professionals who teach them do the same.
John Whitman created the Krav Maga Alliance to bring schools, instructors, and students together through realistic training and the continuous exchange of ideas.
His background includes leading instructor education at Krav Maga Worldwide and co-authoring Complete Krav Maga and Krav Maga for Beginners. Today, the Alliance connects 130 affiliates around the world through a shared commitment to better teaching, high standards, and supporting one another.
That commitment reaches beyond technique. We help affiliates develop their programs, strengthen their businesses, and build communities that make a difference.
High Standards.
A Team Behind Them.
John Whitman & the executive board
Led by Founder and International Director John Whitman, our executive board brings together experience in instructor development, youth training, fitness, law enforcement training, and school operations.
Together, they help maintain the Alliance’s standards and offer different ways to support your growth—as an instructor, an owner, and a leader in your community.
Daniel Hines
Operations Officer
KMA Force Co-Director
Ronnie Weddle
KMA Force Co-Director
Casey Boyer
Chairman of the Professional Committee
Rachel Greenbaum
StrikeFit Director
Katie Toliao Hurd
KMA Training Team
Your Alliance,
Within Reach.
KMA Connect
Plan your next class, develop your school, and stay connected—all in one place.
Your training. Your team. Wherever you are.
KMAConnect
- Prepare better classes
- Thousands of lesson plans and hundreds of training videos across Krav Maga, StrikeFit, and Young Warriors.
- Keep developing
- Exclusive live webinars and practical guidance on operations, marketing, and programming.
- Learn from your Alliance
- Exchange ideas with fellow affiliates, John Whitman, and the training team.
Included with affiliation.
KMA CONNECT
Training library
Your Alliance.
All in one place.
All in one place.
Training libraryKRAV MAGA · STRIKEFIT · YOUNG WARRIORS
Daily lesson plansThousands of plans for your classes
Live webinarsTraining & business development
Affiliate communityConnect, ask & exchange ideas
Business resourcesOperations · Marketing · Programming
JOHN WHITMAN + THE TRAINING TEAM
Experience within reach.
KMA CONNECT · ILLUSTRATIVE PREVIEWExperience within reach.
Hear From the Schools
Behind the Alliance.
The affiliate experience
The strongest proof comes from the people doing the work in their own communities.
“John Whitman and the KMA Training Team are fantastic. Their high standards for Krav Maga will both inspire and challenge you. As a multi-school operator, I especially enjoy the ongoing support and resources they provide. Their training videos, lesson plans, marketing materials and support system provides everything I need to run a successful Krav Maga program in my area. Thank you to the KMA team for their ongoing commitment to excellence.”
Paul Garcia · America's Best Defense - Franklin, Mansfield MA
“The Krav Maga Alliance empowers its members and affiliates like no other organization does. As affiliates we are given access to expert mentors in every aspect of running a first rate, successful, self-protection and fitness training center. The training we receive enables us to offer a wider range of training options to our own students through programs such as Force and firearms training as well as Krav Maga and StrikeFit. As members, our training opportunities are vast and relevant to our ever changing world.”
Tracie Ide · Idaho Krav Maga - Boise, ID
“The Krav Maga Alliance has been the single greatest tool for myself for my school to keep up to date with new training tools and techniques. Every time I go to a training event, I leave with a renewed passion for the system and a deeper knowledge of self defense. John and his team are consummate professionals who are very serious about their mission to maintain the reputation of Krav Maga and to improve how it is taught. I cannot recommend the Krav Maga Alliance enough, both for school owners and for individuals.”
Daniel Hines · Combat Co. Dallas, TX
“We have been KMA affiliates since 2010. John Whitman is an amazing lead instructor. His attention to detail and ability to deliver information, in a concise and understandable way, keeps all his schools very clean in their techniques and very knowledgeable on real-world threats. We especially appreciate KMA's open door policy and customer service. If you want to be the best, train with the best, and that's Krav Maga Alliance! They are a great investment and will enhance your school with state of the art self-defense training.”
Daniel & Sarah Pawlicki · Flagstaff Krav Maga - Flagstaff, AZ
“Not only are John Whitman, his staff, and training team easily accessible to their affiliates, but they are always willing to answer questions and are flexible when it comes to scheduling instructor training certifications and seminars. Last year, my school also became certified to teach StrikeFit and not only was the training and certification process of the highest quality, but the addition of the program has also allowed me to expand my market and to introduce a new type of heavy bag program not only to my current students, but also to individuals that are just looking for a high intensity workout.”
Tony Cianflone · Krav Maga Force - Chicago, IL
“John has always been one of the ‘Original’ Krav Maga Trainers in the US. I’ve been with Krav Maga a long time and in the Martial Arts for over 30 years and I can tell you that not only is he one of the absolute best instructors (for anything, not just MA) that I’ve ever come across, he has also been MORE than instrumental, downright CRUCIAL, in the ongoing development and growth of Krav Maga as a system. John continues to think through self defense problems and techniques like very few people can, then present that in a manner that anyone can learn, enjoy, and understand. Krav Maga in the US is what it is today largely in part because of John’s efforts. John has been a mentor, instructor, and friend for nearly 10 years now and we will continue to look to him for guidance and training when it comes to Self Defense.”
James Hiromasa · Colorado Krav Maga Regional Training Centers
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Missi Weeks — Harrison Krav Maga — Harrison, AR
Jesse Robbins — Kirkland, WA — Krav Maga Central District
Keith Larkin — Tempe, AZ — East Valley Krav Maga
Before you join
Krav Maga Alliance
affiliation FAQs
From your first conversation to getting your program ready, here’s what to expect.
Who can become a Krav Maga Alliance affiliate?
Anyone interested in building a Krav Maga program can explore affiliation with KMA. If you have prior experience, we can review your credentials and either recognize your certification or help you create a plan to become certified. If you’re new to Krav Maga, we’ll help you find the training you need to get started.
Can I join if I’m affiliated with another Krav Maga organization?
Yes. Several current KMA affiliates also belong to other Krav Maga organizations. Our goal is to give you tools and training to run your program better. We recognize certifications from several reputable organizations and can review your existing credentials with you.
What support will I receive as an affiliate?
Affiliates receive continuing education through KMA Connect, discounts on camps and seminars, business resources, marketing support, and more. We’re committed to helping each affiliate succeed both on the mats and as a business.
Do my instructors need certification before representing KMA?
Yes. To represent themselves as KMA affiliates, instructors must have passed an instructor certification course and remain in good standing. We can review existing credentials from recognized organizations or help you plan the instructor certification training you need.
Can I keep my school’s name and teach other martial arts?
Yes. KMA uses an affiliation agreement, not a licensing or franchise agreement. Your gym remains independently owned and operated. You can keep your school’s name, continue teaching other martial arts, and run your business as you see fit.
Is KMA Connect included with affiliation?
Yes. KMA Connect is included at no additional charge for each affiliate. Gym owners receive a higher level of access with additional business resources, and all certified coaches at their school also receive access at no extra cost.
How do I get started, and what happens after I reach out?
Start by telling us about your gym. We’ll arrange a quick discovery call to answer your questions about the Krav Maga Alliance and learn more about your goals. From there, we’ll work with you on a plan that fits your experience and your school, including any certification training you need to get your KMA program running.
Let’s Talk About
Your School’s
Next Chapter.
Take the next step
Tell us where you are, where you want to go, and what support would help you get there. We’ll talk about your goals and whether the Alliance is a good fit.
- Tell us a little about your school.
- Our team will contact you to schedule a discovery call.
- Connect with our team. We’ll also call as soon as we can.