BEGINNER CLASS (A3)

Straight Punches

Drill: find your partner

360

Drill: 360 and add counters (simultaneous if possible) including punches, groin kicks, and knees

Choke from the Front (2 hands)

Drill: eyes closed, attacker has three options: 1) give verbal signal and make 360; 2) give verbal signal, hold pad for punches; 3) no verbal signal, make choke from the front

INTERMEDIATE CLASS (A3)

Focus Mitt Combo: Left/Right/step back out of range, step back in/Left/Right

Ground - Get Up (review)

Ground - Kick Off from Guard

Ground - Guard Reversal

Drill: attempt kick off or guard reversal

ADVANCED CLASS (A3)

Heel Kick (review)

Spinning Heel Kick

Focus Mitt Drill: Left/Right/Left/Spinning Heel Kick

Stick Overhead (detailed lesson, even if you have advanced students)

BEGINNER CLASS (A2)

Front Kick (groin)
Round Kick
Knees
Combo: Right Front Kick/Right Round Kick/Right Knee
Combo: Left Front Kick/Left Round Kick/Left Knee
Choke from the Front with a Push - work both sides

INTERMEDIATE CLASS (A2)
Tabata Straight Punches 8 rounds 20 seconds on/10 seconds off
Sparring: light contact, hands only, 1 minute rounds
Reverse Headlock Standing (work both sides)

ADVANCED CLASS (A2)
Focus Mitts: Left/slip right cross/Left Hook/Right
Focus Mitts: Left/Right/slip left jab/Right/Left Hook

Kick Defense v. Knife

Drill: using objects as shields against knife, then kicking

Knife Downward Stab - defense and counter, then create distance

Drill: eyes closed; attacker gives a verbal signal and makes downward stab from different distances; defender must decide if he has time to grab a shield, make a kick, or a hand defense

BEGINNER CLASS (A3)
Straight Punches
Front Kick Vertical Target
Drill: A/B Drill — one person in the middle, 2 pad holders, one at each end of the room. One holds for punches (A), the other for Front Kick Vertical Target (B); instructor calls out where to go, and the person in the middle sprints there and strikes.
For added difficulty, include a sprawl in the middle of the room every time they run
Ground – Back Position and Movement
Ground – Front Kick
Ground – Get Up

INTERMEDIATE CLASS (A3)
“Everything From Awkward Angles”
Focus Mitt Work – basic combinations, but begin each one with Hammerfist to the Side
Defensive Back Kick with a Spin
Outside Defenses 1-5
Hair Grab From Behind
Drill: any of the above!

ADVANCED CLASS (A3)
Front Kick Vertical Target (review)
Two Front Kicks with a Switch
Baseball Bat
Baseball Bat v. Left Handed Attacker
Drill: defend v. left or righ

Beginner Class (A3)
Palm Heel Strike
Front Kick Groin
Knees (Thai Clinch)
Combo: Front Kick/L/R Palm Heel strikes/4 Knee strikes
Choke from Behind
Ground: Getting up
Ground: Front Kick
Drill: Groups of 3; Kicking shield; defender starts on the ground, Front kick, get up, attack pad; attacker choke from behind. Defend and reset!

Intermediate Class (A3)
Focus Mitts: 1 round of 5 Minutes- Basic Combinations
Hook Punch
Uppercut Punch
Build Combination: R-Uppercut/L-Hook/Bob and Weave/R-Cross/L-Hook/R-Cross
Hair Grab from the side, impending knee
Hair Grab from behind
Drill: Groups of 3, Focus Mitts; Work combinations on mitts, defend Hair Grab from behind OR Side and continue working combos on Mitts.

Advanced Class (A3)
Ground and Pound drill
2 Knees with a switch
Drill: Groups of 2; 2 Kicking shields; striker; ground and pound, on instructors signal “Up”, get up quickly and deliver 2 knees with a switch, reset.
Stick - overhead defense
Stick – dead side
Drill: Drill: Groups of 2; 2 Kicking shields; striker; ground and pound, attacker gives a verbal signal and attacks with Stick (overhead or dead side), defender; get up as quickly as possible, make the appropriate defense and reset.

This month, we're showing you the Level 1 (Brown Belt) Krav Maga technique for "Gun From Behind - Distance." John Whitman, 5th Degree Krav Maga Alliance Black Belt Instructor, demonstrates the technique. Enjoy!

BEGINNER (A3)
Elbows 1-3
Knees (Regular and Round)
DRILL:
Grps 2, Striker, Padholder. Striker neutral, eyes closed. Padholder cues for elbow 1-3. Striker opens and sends 1-2 appropriate elbows, turns to finish with 2-3 knees and reset.

Advanced - Gun from Behind, Touching

DRILL - FINAL:
Grps 2. Defender/Striker, Padholder/Attacker. Same setup as above. Padholder/Attacker can cue for elbow/knee combo or gun defense.
__________

INTERMEDIATE (A3)
Hook Punch
Uppercut Punch
COMBOS:
Bas 1-4 (4 w/ uppercut), and/or padholder creates.
SPARRING:
Designate line for each to keep forward foot on or at least small area to stay in for round. 10-15s rounds.

Bearhug Front Arms Free (Neck Leverage)
Ground - Kick Off from Guard

DRILL-FINAL:
Grps 2. A/B. Designate one to attack with Bearhug. After taking to the ground, defender attempts to mount. Attacker can use legs to keep defender from mounting/kicking off. Reset.
__________

ADVANCED (A3)
Stick - Overhead Swing
Stick - Dead Side
Stick - Baseball Bat Defense
+ Off/Awkward angle swings (Slow work having partner attack from various directions)

DRILL - FINAL:
Roaming/Roll Reversal. Defenders setup around gym, neutral, eyes closed. Attackers with sticks roam and cue defender from any angle for any stick attack. After defense, defender takes stick and roams to attack. Attacker sets up, becoming a defender.

Sepi Melamed - KMA Instructor of the Month - March 2016Congratulations to Sepi Melamed from Top Gun Karate in Manhasset, NY, for being selected the March 2016 Krav Maga Alliance "Instructor of the Month!"

Sepi Melamed is a 2nd Degree Black Belt in Krav Maga, and a 2nd Degree Black Belt in Kaizen Karate. She is one of the few female Krav Maga Black Belts teaching in the United States. She’s been teaching Krav Maga for over 10 years, and has been awarded “Train the Trainer” Status by John Whitman, founder of the Krav Maga Alliance.

 

You're The Expert - Expanding Pro Shop Sales

It is no surprise to hear that the internet is having effects on our industry just like any other. The school owners I talk to every day complain that there is an increasing amount of competition when it comes to martial arts merchandise found on the web.

There are a couple of ways you can handle the situation when a student shows up in your location with equipment or merchandise they purchased on the web. However, I want you to understand that these are reactive strategies. Specifically these are just ideas of how to solve the symptoms of the problem, not the actual problem.  To truly tackle this problem you have to focus your efforts on how the customer sees you and the services you provide for them. The goal is to set the table properly at the beginning so that the student doesn’t have any reason to turn to the internet without speaking with you first.

The most crucial thing to understand is that your customers must see you as the expert. The customer must feel like they shouldn’t actually purchase anything with out your expert opinion. You can do this by mentioning it to your customer the very first time they train at your facility, but most specifically in the sales process when you sign them up for the very first time. Also you can remind them frequently over time as they train at your facility. Remember this: how can a student know what product to purchase for your curriculum, when you picked/developed the curriculum used in the school? The products that are used should be the ones you have decided are needed for the particular curriculum you teach.

Here is an example of the same situation but in a different activity. Assume you sign up for golf lessons with the local golf pro at your nearest golf course. Let’s assume that after a month your golf expert recommends that you buy some clubs. Because they are the expert and have taught you everything you know, you take them very seriously.

At this juncture the golf pro can do two things:

If the golf pro actually takes the time to walk you into the pro shop and goes over each of the items I just mentioned above, the customer will buy that product right then and there the majority of the time.

This situation is no different from your martial arts school. Your students should look to you for advice on what to buy and where to get it. You should be walking your students into your pro shop and explaining to them why the product YOU have is the ONLY product they will need. And if they decide that there is something that they must have that you don’t carry, then they need to understand that you will do everything in your power to get it for them. You owe that to them anyway if you want to provide them with the best customer service you can provide.

I don’t really believe that your customers have the time to do research on the internet when you carry the products they need. Your customers have to go to work, the dry cleaners, the supermarket, get their kids to school, martial arts class, and piano lessons. Don’t you think they would appreciate it if you actually SAVED them time by making it easy to get them the products they need?

In the eventuality that your customer found the same equipment on the web that you are selling at a price lower than yours, simply respond this way. Tell them that as their instructor you would feel more comfortable using the equipment you are providing them. Offer to sell them the equipment at the exact same price they paid, if they go ahead and return the product to where they purchased it. Here is the most important point: use this time to instill in your customer that you want to be the number one source for all of their equipment and merchandise needs. Make sure you tell your customer that if there is anything else they need or want, you will bend over backwards to get it for them. You want your customer to understand that you are going to save them time and effort by helping them get what they want as quickly as possible.


Paul Reavlin is the president of Revgear.com in Van Nuys, California. He teaches over 50 strategies to dramatically increase pro shop revenues for martial arts school owners. Revgear.com supplies martial arts equipment and products to over 3,000 schools across the U.S.  Paul is a CPA and has a black belt in Krav Maga. He can be contacted with questions or comments at paulr@revgear.com or 800-767-8288.

BEGINNER CLASS (A3)
Straight Punches
Ground - Back Position and Movement
Ground - Front Kick
Ground - Round Kick
Ground - Get Up
Choke from Behind
Drill: Move around, kick when attacker approaches, then get up, punch until second attacker makes Choke from Behind; then reset

INTERMEDIATE CLASS (A3)
Focus Mitts -- 3 rounds of 2 minutes each; basic combinations in the first round; add sprawls in the second round; add sprawl/jump tuck third round
Advanced Technique: Knife Upward Stab

ADVANCED CLASS (A3)
Stick Downward v. Left Handed Attacker
Knife Downward v. Left Handed Attacker

StrikeFit Cert March 2016
Congratulations to our most recent group of StrikeFit instructors, representing schools across the United States. Well done, everyone!

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